Disneyization is the process where the elements and principles of Disney is used by countries to set up malls, hotels, attractions etc, to attract tourists from all over the world to visit their country. Thailand has included Disney characteristics in their themeing of their landscapes.
One example of a place which includes the elements of Disneyization is the Dream World theme park in Bangkok. This theme park is similar to the actual Disneyland in United States of America, such that the park rides and shops in the theme park are themed in fantasy and famous Disney themes, which is similar to Disneyland in USA.
Like the Disneyland, which is organised by different worlds, such as The Twilight Zone for the teenagers, Monsters Inc and Mickey Mouse for the kids and more, the Dream World in Thailand is similar. It has the different areas like Dream World Garden, Fantasy land and Adventure Land within the theme park.
·Theming
As I have mentioned above, the theming of the theme park is such that it follows after the famous Disney characters and rides will be designed according to the cartoon character. For example, in Fantasy land, there is an area that brings out the childhood story of Jack & The Beanstalk. The playground area offered to kids is a tall and huge beanstalk, and children can climb up to reach the Giant’s house. In another fairytale, Cinderella story, kids can play around the pumpkin carriage that was miracly transformed from a small pumpkin in the storybook. This is some examples how the themes of the attractions are designed, and it is based on the Disney characters.
·Hybrid Consumption
When people visit a theme park, their main purpose is to take the thrill rides, and take visit their favourite Disney characters by taking pictures with the Disney mascots. There is another attraction is becoming increasingly popular with tourists and locals in the theme parks, and that is the parade show, where all the popular cartoon characters come and perform together. People do not necessarily have to go to Arizona just to take a ride in the waves of Grand Canyon. This is because they can easily experience it at the replica at Dream World in Thailand. Many attractions in the Dream World take after the design of many famous rides and attractions around the world. Visitors can also take a fish spa and massage near the entrance of Dream World.
When people visit a theme park, their main purpose is to take the thrill rides, and take visit their favourite Disney characters by taking pictures with the Disney mascots. There is another attraction is becoming increasingly popular with tourists and locals in the theme parks, and that is the parade show, where all the popular cartoon characters come and perform together. People do not necessarily have to go to Arizona just to take a ride in the waves of Grand Canyon. This is because they can easily experience it at the replica at Dream World in Thailand. Many attractions in the Dream World take after the design of many famous rides and attractions around the world. Visitors can also take a fish spa and massage near the entrance of Dream World.
·Merchandising
This is the generation of commodified images in the theme park. The theme park has a souvenir shop in Dream World plaza, where visitors can buy the theme park’s official merchandise. These merchandises range from magnets to caps and t-shirts. The logo Dream World is imprinted on the merchandises.
·Performative Labour
The staffs and employees of the theme park are extremely important, because the tourists interact with them the most. Cartoon character mascots are the main characters in Dream World, because tourists take photos with them. Staffs who dress up like the Disney characters is similar to mascots, except that their identity is revealed and they have the responsibility to put on a happy front all the time when they are required to. This would ensure the satisfaction and happiness of the guests.
The staffs and employees of the theme park are extremely important, because the tourists interact with them the most. Cartoon character mascots are the main characters in Dream World, because tourists take photos with them. Staffs who dress up like the Disney characters is similar to mascots, except that their identity is revealed and they have the responsibility to put on a happy front all the time when they are required to. This would ensure the satisfaction and happiness of the guests.
No comments:
Post a Comment